Brewklopedia is a new craft beer and cider bottle shop that has recently opened in Leicester on Welford Road. The manager, Matt Baker, is passionate about craft beers – like us here at Bear Grooming, so we had to have a chat to him. He also has a fantastic beard and is an avid user of the Bear Grooming range!
How did Brewklopedia come to be?
“Craft Beer is really taking off in the UK at the moment, most cities have a great range of craft beer and ales and a handful of good bars showcasing local beers and ales. In Leicester for example, we have West End Brewery and the Framework brewery – both of which we stock in the shop. The Americans have certainly been leading the way in craft beer scene for about 30 years but now the UK is really coming into its own. We have so many amazing breweries in the UK now such as Weird Beard, The Kernel, and Buxton – with more popping up all the time!
Leicester’s craft beer scene in particular is quite young, there are a few places that are doing some really cool things and we are really proud to be involved in that. Leicester is known as a city of many different facets and cultures and the craft beer scene certainly fits in here well. The whole community around craft beer and ales is really cool, everyone helps each other out and works towards the growth of the industry.
What can you find in Brewklopedia? Anything particularly special?
“We stock over 500 different beers from all over the world, as well as a few different ciders. Some of the largest contributing countries include the UK, USA, Denmark, Norway and Belgium. We focus on getting the greatest beers we can, such as from the Magic Rock Brewery, Beaver Town and Cloud Water.
Canned craft beers have become like the vinyl’s of the past, decorated in beautiful and imaginative artworks that draw the eye, the fridge where we keep these are usually the first place people go to upon entering Brewklopedia. We try to keep on top of everything that is new and popular but at the same time look to introduce and showcase new craft beers. Some of the products we stock I can’t even get on the shelves quick enough they are so popular, such as Unhuman Canonball from Magic Rock and Humuloid by Beavertown!
We always try to push people a little out of their comfort zones with some craft beers they may not have heard of or tried before such as Gueuze, which is spontaneously fermented by the Cantillon brewery in Belgium. This is where they let local yeast spontaneously and naturally ferment the beer, instead of performing this process in a controlled and sterile environment. It leads to an amazing, soured, dry beer that is very different to the traditional ales. The flavour profile is like nothing else.
How did you come across the Bear Grooming range?
“I noticed Bear Grooming mainly because of its branding, it’s really cool and different to the rest of the beard grooming ranges out there that I think try too hard to capitalise on the old barber shop theme. For me this says they are just trying to jump on a fad. Bear Grooming is a British brand, made in the UK and just like many of our craft beers I like to support British brands. I have used a number of different beard brands over the years as I have such a large beard! But nothing comes close to the beard oil and beard wash from Bear Grooming to be honest – even the scent, black pepper and sandalwood is amazing and not too strong and overpowering. I find others can be like that.
The beard wash conditions the beard really well and it leaves it really, really smooth! I have used standard shampoos and conditioners in the past but nothing comes close to a purpose built product like this. I also like to use the moustache wax to give my moustache a bit of definition, which is important when you have such a large beard – it can sometimes get lost in the mass of hair!”
Have you used any beard products in the past? How does Bear Grooming measure up?
“I’ve had a proper beard for about 10 years and over that time I have used as many different brands. Honestly nothing comes close to the beard oil and beard wash from Bear Grooming. Sometimes I find the oils can be too oily and resiny, leaving your beard feeling like it’s dirty again just after you’ve washed it. The beard oil from Bear Grooming is light and it feels authentic – like it was actually designed for a man’s beard and not just a scented oil from a brand jumping on the ‘hipster fad’! I really can’t complain about any of the Bear Grooming products I’ve used so far, even since I have been taking the Biotin 10,000ug I have noticed my beard hair has been grown a little thicker!
If I had to compare Bear Grooming to a craft beer I would definitely say it is the Heady Topper of men’s grooming products!
Brewklopedia is located at 31-35 Welford Road, at the top end by the City Centre and is open from 11am-7pm Monday-Friday and 12-7pm Saturday. Discover more about the shop here: https://untappd.com/v/brewklopedia/6046012